AEON- HOLDING OUT FOR THE FUTURE

Harley Boothroyd

Oct 30, 20202 min read

Updated: Dec 2, 2020

Following on from creative spaces as a group we have collectively decided to run with the project name Aeon defined as an indefinite and very long period of time as (definition, 2020) our group name and production name for the face covering.

As discussed in pervious 'CREATIVE SPACES' blog post as a group of creatives in 2020 one campaigns and designs by Courtney will be based on mocking the government campaign (Discover your skills and careers,2019) on creatives and re training in cyber. The campaign came to light through the covid pandemic and caused serious outrage within communities especially the art community. The camping implied that creative practitioner are no longer a necessary and that we should re train in a different career. I my self was shocked as the campaign and decided to take there government quiz to see what it deemed appropriate alternative career path.

Figure 1

The questionnaire is a multiple choice from strongly agree to strongly disagree shown in figure 1 Once completing the questionnaire the job chosen for me is shown in figure 2 .The top job suggested was travel and tourism than business and finance then law.This was to my amazement that business and finance would be a second choice, despite me selfing strongly disagree to questions posed around facts and figures.

Figure 2

Target Audience

Collectively we decided our target audience to be quite broad of 12+. This is due to the fact we will be creative an adjustable face covering using a toggle and elasticated strip at the top of the covering. Having the audience of 16-24-year-old limits us too much. We believe any age range can be interested in shopping sustainable to help heal the environment and wanting to their part to help with climate change. another factor we considered was that, many people support creative culture and the by product from creative jobs such as fashion design.we therefore decided to have a larger target audience to Carter for. We do not want to limit who the mask is target to as we want to spread awareness of the achievement made by creative industries and about sustainability.

Our purpose As a group our purpose to raise awareness for collaborative project within the art culture .We also propose to keep the designs related from the Queensgate market its self and to sell them in the market and online via our website.

Tagline for our name will be......