RICHARD HALMAN

Halman guest lecture started his presentation with a statement that creative people like my self ‘have ideas’ yet he suggested that perhaps ideas have us.

Showing a video by his creative inspiration film maker David linch, for him ideas are link fish, you don’t make the fish you catch it.the video explains how ideas are Based on out thoughts, daydreaming and places and we as creative have to desire an idea. He refers to this desire as putting bait on a hook to catch a fish. David suggests in the video that you need to open your self up to catching ideas by getting out into the world to allow yourself to ‘catch’ ideas. He describes his process of film making as a man with the film snippets passing them to him and at first he‘s not sure what will be the end product but more idea come and it starts to be formed.

He goes on to say ‘trillions and zillions of ideas are waiting to be caught’ ( D,Linchpin, no date).

This inspired me to continue trusting my ’caught’ idea of my project going into depth of my personal memory and exploring who I am. At times in creativity their become block when your idea stop and your unsure where to take your work or how to approach it. This video inspired me to trust my self and keep exploring ideas as another spark will be ‘caught’.

Richard enforced this by telling us creative to ’not wait time on forcing ideas but focus Instead to get our selfs in the right frame of mind instead‘ ( R,Halman, 2021).

‘Those of lofty genius sometime accomplish

the most when they work the least.’ Leonardo De Vinci

This quote helped me to think that sometime‘s forcing work isn’t necessarily what I need to do, and sitting back and looking at the work properly looking with benefit more. Richard Halman helped with the mind set of creativity and how to handle work overload and lack of ideas.

Halman then goes on to discuss the ttuth and how at first they can feel a little uncomfortable. We are often told to sell out strength but Hilman shoes a variety of advertisements including a VW beatle advert from the 60’ s comparing a lie and a truth and how the truth although not selling the car but it is more memorable and hit the audience differently by shock.

The advert displayed the beetle car with the slogan ‘the new Volkswagen More Space. More comfort‘ paired with the same add but next to the beetle a tall basket ball player with the slogan ‘they said it couldn’t be dome. It couldn’t’ Both adverts talk about the space of the car but the second show the truth that a 6ft plus wouldn’t fit into the car. This is a technique used a lot in advertising. Take miarmite their biggest advertising stint is the fact you either love it or hate it and they add this truth to they campaigns.

Figure 1 Figure 2

The creative‘s use their weakness to become a strength and target their audience and become more truthfull and human. Rather than bombarding viewers with the glory of their product.

With my work being personal I wan’t to ensure I portray a truthful outlook from my work wether that be the idilic family image or not.