VIRTUAL MARKET BRIEF 30/09/20

Project brief for 2020: The Virtual Market

For the creative Innovation ad Entrepreneurship module we have been assigned group to work with n the visual market brief. Within our creativity talented group responding to the brief, we are going to use a timeline of past, present and future of the Queensgate market. The timeline will be the base, for us to all use our individual skills to explore the past and present state and history of the market its-self.

Queensgate market Huddersfield has a rich heritage and the current state of the market is a space for culture and creativity to expand. Within the current economical state over the last 5-10 years or so the market especially has suffered due to the use of online shopping. Market shopping is a dying tradition and our proposal is to create a new market for the future, encouraging the older traditions to fit with the new demands of the economy and environment.

Using the talent from each member of the group to create a new modern future market. We will be creating garments made from sustainable material fulfilling the demand of banning fast fashion; encouraging new people back to the market space to shop sustainable and local . Using archival images to understand the history of the building itself and re-photographing the space in it natural form.

Groups initial Ideas :

· Illustration drawing of inside and out of future aesthetic

· Photographs of things created and creative process

· Tapestry

· Garment

Looking at other towns and how they gravitate people within the town and surroundings areas with cultural creative spaces.

Halifax- Piece Hall

Beginning with the past present and future I began looking at other market spaces that was thriving for inspiration of what the Huddersfield market could be like in the future.

Looking at the Halifax-Piece Hall which is a grade 1 listed building from the eightieth century, a sole surviving building from the cloth halls from 1779. The name piece hall comes from the original building was for pieces of cloth. The pieces hall today has a range of shops exhibitions for all creatives and food and drink. The market has the potential to be Huddersfield piece hall for the future. The key factor for the Piece Hall is the creative cultural it embodies including the impressive building its-self witch adapted the neo-classic order of architecture taken originally from the roman.

The hall hold serval events through the year encouraging visitors from all around keeping their spaces full of life. The events start from live performance to Christmas markets.

The Huddersfield queens gate market is very traditional within its purpose of being one space to buy all you need from independent market stalls. The university and arts council have come together to create the Temporary Contemporary spaces within the market and surrounding Piazza to encourage creative work to be visited and shown. This Is what made me believe it can become a space like the piece hall encouraging locals and beyond to visit the art and shop independent.

Fashion in the future

The Sustainable Development Goals are at the heart of the 2030 Agenda for Sustainable Development, which was adopted by all United Nations Member States in 2015. 

some of their goals are .....

1. End poverty- currently more than 700 million (Luxiders 2020) people who live in poverty.

A large portion of the worlds textile and garment workers live in developing economies where poverty endures for complex and systemic reasons. Oxfam reveals that just 4% of the price of a piece of clothing is estimated to make it back to the workers who made it, who are more often and not a participant in the world poorest of people.

By the fashion industry having stricter rules and regulations about salaries for the over sea's workers it will lift a huge number of people out of the poverty pool.

2. Gender equality- Between 60 and 75 million people work directly in the fashion and textiles industry, and around 70%-80% are women. Many of these women are subject to exploitation, verbal and physical abuse, unsafe conditions, and low pay.

3. Clean water and sanitation-in 2020 still 3 in 10 people have no access to safely managed water, something a-lot of us take for grunted. With 80% of our waste water returning to the sea and rivers with out any pollution removal. Companies not properly disposing of materials and polluting water can affect the water safety for people living and using the rivers as their only source of clean water. Their are rules about water pollution and regulation on directing harm-full materials but things still slip through and cause harm and illness to residence who live near large factory's

4. Climate change- The fashion industries use large amounts of fossil fules polluting our air. 2019 Was the second warmest year recorded.due to travels bans green house gases are predicted to drop 6% and covid-19 lockdown stopping all unnecessary travel for 3 months contributed to improving the atmosphere .

Fashion companies can reduce the industry’s emissions dramatically by switching to renewable energy and improving energy efficiency across supply chains, especially in the areas with the highest impact: raw materials and fibre production (15% of carbon emissions), yarn preparation (28% of carbon emissions), and dyeing and finishing (36% of carbon emissions). (J.Humman 2020)

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Reference

J.H. luxiders . (2020). Fashion’s Future: The Sustainable Development Goals. luxiders . https://luxiders.com/fashions-future-the-sustainable-development-goals/

Photography Ideas:

. garments made

· process of garment made

· us all collaborating in new covid environment

· models of ‘new market’ illustrated

· the real building its-self capturing the beauty of architecture

· people who work in the market (portraits)